---
title: Is it possible to sell internationally, both in Europe and North America?
description: If you intend to sell your products across Europe and North America, you must consider the variations in unit measures, currency, prices, and product availability. To effectively manage these differen
---

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October 27, 2024

# Is it possible to sell internationally, both in Europe and North America?

If you intend to sell your products across Europe and North America, you must consider the variations in unit measures, currency, prices, and product availability. To effectively manage these differences, you must create two separate stores: a US Store and an EU Store.

![](https://service.merchone.com/hs-fs/hubfs/image-png-Mar-14-2024-11-24-57-7146-AM.png?width=324&height=255&name=image-png-Mar-14-2024-11-24-57-7146-AM.png)

Shopify users must create two separate Shopify instances connected to two API stores - one for the EU selling region and one for the US. 

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